REBRANDING CAMPAIGN
Visual Designer at PLAID
AgriNovus Indiana focuses on elevating the Plant Science, Animal Health & Nutrition, High Tech Agriculture, and Human Food & Nutrition sectors in Indiana. PLAID guided AgriNovus through a brand refocus, which included a new color palette, logo treatment, website refresh, IND airport ads and more. The output includes a reinvigorated pride in agbiosciences within Indiana.
The new brand was developed and implemented right before I came onto the account. I contributed to the campaign by leveraging this new brand while designing an industry-leading, highly engaging website, developing multiple IND airport ads, and creating various marketing collateral for events.
BRANDING + PACKAGING DESIGN
I created beer labels for an imaginary brewery - Artful Drinking - where each label represented a different era of Art History throughout the world. In addition to visually representing the historical era, I created unique names for each beer in order to accurately depict the era. Some are represented by the styles, while others were used to highlight notable artists that defined or significantly impacted the period/movement (i.e. Vincent Van Gogh and Andy Warhol). My dream retirement plan is to open my own brewery, so I like to call these my initial business plan sketches.
